Welcome to the Digital Marketing Portfolio of Jordan Smith. I’ll be including some of my clients from the past year, as well as some career highlights. This is just a small portion of the overall clients i’ve worked on the past decade. You can also see my resume here.
My job as Sr. SEO & PPC Specialist, and ad-hoc web dev, is to instill client confidence through interpersonal relationship skils, delivering provable results, and most importantly increase their bottom lline. I have a high client retention rate, and have not once in my career lost a client that stuck through with me for six months of organic SEO management or three months of PPC.
I uniquely excel as a technical SEO specialist, running advanced Google Ad bid strategies, and raising start-up funds through for B2B and SaaS FinTech companies. My content creation skills, SEO knowledge, Google Ads expertise, link building efforts, web design, and B2B building skills are all thoroughly solid and tested. My weaker point to be honest would be SMM as I dislike Social as a whole, but can still effectively run if must.
Now let me demonstrate to you below just some of my recent client success results!
I have steadily and consistently increased organic site traffic for Winter Park Chiropractic over the course of this year, and overtook all main competitors within 3 months of taking on the account. Backlinks are strong and growing, and DA is enough to act a guest poster for fees or trade of service.
With 68 first page rankings including 35 first spot, consistent business has been attained for the client. In addition, and mentioned below, these results have convinced client to bring another business as well as signup for more services.
This is a great example of how proper SEO business is conducted. In order to “wow” the client and go above and beyond with the overall internal goal of attaining permission to run Google Ads, I created an interactive page model where users can hover over an image, select the area they have pain, and then receive information with a direct CTA. This has increased page Participation rate to 73% and increased contact form completion by 18%.
These b2b skills have resulted in a situation where both of our companies are mutually prospering, and we’ve also established trust based on impactful results.
Our own sales people are also now showing this clients Google Analytics and interactive model as an example of our companies dual SEO and Development skills.
Not only is the client thrilled and is provably attaining more business, i’ve secured the signup for two additional Google Ads campaign services and another SEO package.
The other account of same above client I took over the account March 17, 2023 I have steadily increased site traffic from almost 0 to many thousands a month. Initially pages werent indexing and robots.txt was configured backwards. With that adjusted and GSC fixes submitted, out of 57 ranked keywords 26 are first page-first spot, and all but one are on the first page.
Google Ads are also doing well for only starting recently. With a single treatment cost of $200+ and a total treatment package starting at $1k+, a $37.48 conversion cost makes this immensely profitable for their company.
DPF360 is an e-commerce store selling diesel particulate filters. After making significant modifications to their website in May 2023 and optimizing their Google Ads, I managed to generate a 471% profit from their initial $17,000 investment during the last 90 days leading up to October 10th, resulting in total sales of $80,129.09.
Initially, their website featured vague calls to action and did not highlight any specific products. After optimizing their sales funnels, they saw a significant 43% increase in the average order value for this quarter compared to the previous one.
In addition, I helped them to create a professional Ad video (displayed towards left) by hiring a gig worker and then editing the video in post. This has resulted in further traffic, and added a need an air of legitimacy.
Wrap Atlanta is a car wrap and detailing service located in Georgia. I aquired the account mid May 2023 after it was left a bit neglected. Since taking over, daily traffic has been on a steady rise every month as well as immense jumps in keyword rankings.
The strategy being used is fully working, and client has brought up multiple times their customers saying they chose Wrap Atlanta over competitors due to the professional look of the website. Client is now willing to upgrade service to Google Ads, beginning Oct 2023.
I was transferred this account on July 1, 2023 after client complaints about results. WIthin a single month of my service, the site traffic is higher than anytime in the past 6 months since March.
In addition, I have nearly doubled the amount of Keywords ranking for in that 30 days. The client is extremely happy now that they are back on the right track, and the phones are ringing again. Now that this has been smoothed over, client is willing to do September PPC camaigns.
I took over this account mid-June 2023, and within just two months increased site traffic by 3x, as well as obtained some valuable backlinks. Although this client is not willing to do Google Ads, the organic growth at current rate should drive enough new clients for him to be able to justify the cost.
Initially, his 20+ service pages did not have keyphrases set or metas setup whatsoever, pages were also not being indexed due to various reasons. After basic optimization and keyword research, I was able to quickly recover the account and satisfy client.
Before taking over Google Ads optimizations for Madler North America in November 2023 the account was struggling to hold a 200% return on ad spend. The account had been running a shopping campaign with issues that could not be resolved on my end (inventory numbers, GTIN’s, product dimensions) and the client was not cooperative in updating them as they barely ever replied at all but seemed content as kept paying every month.
As this was holding us back, I decided to run a max conv value bid strategy after creating a 6 month product report and removing any products that had a negative return over that time span, and also removing 5 states (10%) with the lowest conversion value and higher cost per conversion.
By removing these weak products, optimizing for high valued ones, and removing poor audience areas I was quickly able to double their ROAS to, as of Feb 2024, a respectable 496.5%! The client needless to say, is extremely happy and more talkative now. If he resolves the merchant center issues, 700% seems likely.
As a financial tech marketing company, Bounty0x was looking to increase user registrations and crowdfund their Hypedia product release. With the catch being, no marketing funds to promote and only trade of service.
With a $0 marketing budget, and only trade of services to offer; I devised, created, and promoted a SEC Reg CF fundraiser which was hosted through Republic (details within). Additionally, I created and managed multiple social media channels utilizing influencers and marketing promotions. As well I attained direct ivestment with applied b2b skills over LinkedIn and Instagram.
With a minimum goal of $20,000, a total of $73,993 was raised which put us +270% over goal. Site registrations also dramatically spiked, to overall be 111,638 registered users with confirmed KYC accounts.
I began marketing cryptocurrency projects in 2017, and in total ran 346 campaings. Campaign types that were run include; bounty campaigns, influencer campaigns, social media campaigns, and token fundraisers. In dealing with so many projects, i’m extremely familiar with different network protocols, and have extensive experience in devising tokenomics.
I’ve been an advisor to several projects, and had great success with that as I had already developed relations with hundreds of projects core teams. This made b2b partnership building and trades of services relatively easy for me to accomplish.
Some of the bigger names i’ve run campaigns for include: Kucoin, ECOMI, COTI, Swissborg, Phemex, Ferrum Network, Constellation/DAG, Lattice Network, ShareRing, bZx Protocol, and more with 346 overall.
Digital marketing is powerful, but some tried and true marketing techniques are still very profitable and should not be ignored. I have experience in billboard marketing, magazine ads, newsletters, branded merchandise, and radio ads.
In August 2023, I helped a hypnotherapist to get an ad in a local golf magazine. The cost for the ad was $550 for 1 year (quartercly magazine). The value of a new patient signup is $300 per session ($1,800 estimated worth per year). Within the first two weeks the ad came out, the client obtained two new patients. The cost of the ad to client is completely made up, with profit too, and the next 11.5 months of any more new patients are pure profit. This is a prime example of why it’s unwise to ignore traditional marketing aveneues for your clients.
I have aided companies in their IPOs mainly in the realm of public relations and content creation. The main difference in marketing here is knowing what you can and cannot say to the public and release in your content. For these securities & IPOs he CTAs created are very diferent than what they would typically be if it wasn’t a security.
Most companies don’t have a war chest like Elon Musk, who can say whatever they want publically and then just eat the SEC fines. For everyone else, these fines from the SEC can be a real detriment to the health of the company. This is why it’s important to have someone that not only knows marketing.. but knows what can and cannot be said when promoting IPOs and securites.
Having worked with almost every industry, and niches I didn’t know existed, I have a wide range of knowledge for marketing in most disciplines. If there is something you are particularly interested in and do not see, please feel free to reach out and i’ll find the most relevant past work of mine to showcase.
As always with SEO; the main thing to keep in mind is client results only come second to client satisfaction. Meaning, even if you have great results.. unless you make the client experience an easy, enjoyable, and at times fun venture the likelihood of retaining them another year is low. Instilling confidence in yourself, your team, and the product is just as equally as important as delivering the true SEO results. That’s part of the art of SEO account management.